Let’s Get Creative, it is not slogan and does not mean it for our self only but we mean that together we can do better,
therefore it is honor to
joined our partners through their Event Planning Process When they think or they plan their
next event,
You can be sure of one thing: You are not alone. Every tool
you'll need , including conference planning guides, other event planning guides,
meeting planning services and travel services - is at your disposal.
Common M.I.C.E Steps
Preplanning
* Determine the meeting or event
purpose (Meeting of board, Incentive for staff or retailer, Conference
either educational / marketing or Event such as wedding, etc.).
We
consider the size of the group, gender mix, ages of attendees, and any special interest
or needs.
* Determine meeting dates. Avoid dates
that coincide with other company or industry events or holidays and Are the
dates and/or days of the week firm or flexible? Some times week end or week
days has to be considered in mind.
* Plan the meeting or event in advance
to secure the most desirable space.
* Create an outline for each session or
activity, including expected attendance, seating arrangements, required setup
times, starting and ending times, and audiovisual and production needs.
* Expected List food and beverage
requirements for each occasion, including meals, receptions and breaks.
* Air and ground transportation needs.
* Entertainment and recreation needs,
group activities and/or team-building exercises.
* A timeline preparation plan for
producing invitations, event promotion,
* Registration and production of meeting
materials.
* Designate an administrative person to
create name badges and coordinate written material.
* Budget and calculation for all
expenses for meeting Participants.
* Speaker(s), if required Schedule.
Budgeting
* Which expenses will be assumed by the
meeting or event sponsor and by the attendees?
* a balance sheet listing expenses for
all functional areas of your meeting or event, such as staff time, marketing
expenses, air and ground transportation, accommodations, food and
beverage, entertainment and recreation, taxes and gratuities, service charges,
audiovisual equipment and production costs.
* Contingency fund for unanticipated,
last minute expenses.
* Lenience cost or expenses for (music,
written materials) and insurance (liquor and general liability, business
cancellation and interruption).
* Budgets from similar meetings and
events to gauge cost.
* Funds are allocated to pay all
suppliers. Establish a holding account for accrued program expenses.
* Company’s accounting office or financial
officer Consult with you to format the budget & if it’s compatible with
internal accounting systems. This also will protect any expenditures above what
you have budgeted.
Booking
Selecting a Destination based on
* If there are any goals or needs that might make a
particular destination more preferable considering he weather and sights
highlights?
* Convenient location needs to know where the guests are
traveling from, their travel time and cost to reach a destination, and a site
near air and/or ground transportation.
*Seasonal hotel occupancy (high – low – medium season) also
big conventions or festivals that could limit hotel room supply and services
during your meeting or event dates. Which affect your expenses?
* Flight schedules/frequency to the destination - most
participants prefers direct, nonstop flights.
* Important factors have to be conceder in mind
such as weather, security, political/social climate and labor considerations
that may affect participation and/or costs of the event.
Finding the Right Hotel:-
* Hotel must suit the M.I.C.E needs:-Is it airport
hotel, convention and meeting hotel, resort, conference center, needed guest
rooms (singles, doubles, suites, specially equipped business rooms or rooms
accessible for people with special needs,
number and size of meeting rooms, use past programs as a benchmark. sleeping and meeting rooms,
restaurants, and sightseeing and recreation options. All over above We Keep in
mind the comfort of attendees. Consider hotel services for special guests or
VIPs.
* After determining the needs we start
Choose a hotel with facilities that meet Meeting or Event Specifications we
start Request for Proposal (RFP) in writing including the information about the group,
preparing the specifications is a valuable process because it requires you to
think about all the needs of the group. We have to be sure to document all site
requirements, including:-
* Preferred dates and optional dates (if available)
* Number and types of guest rooms
* Number, size and usage of meeting rooms and the times they
are needed
*
Range of acceptable rates
* Dates and types of meal functions and breaks
* Exhibits and any other special events or activities
* Any related information such as complimentary requirements
Site Inspecting:-
* Sure no facility will look the same as on paper, it is better when we
are able to get a sense of service on
the spot
* If the budget or time does not allow visiting the site, Check
with other people, including other planners, to see which properties they've
used and which ones they would recommend. Also Using the Internet to view
sites, and/or contact the local convention and visitors' bureau for materials,
including facility descriptions, city maps, transportation information, etc.
Food & Beverage
Cost-Effective Choices:-
* Evaluate the cost and time savings for a small group to
eat in a private section of the restaurant, as opposed to having a catered
meal.
* Write out the due dates for guarantees. Typically, guarantees
are due 48 to 72 business hours prior to the event.
* Specify the "overset" in the contract. An
overset is the number of people beyond the guaranteed number for which the
facility will set tables and places. This amount varies from 0 to 5% or more;
the industry average is 3%.
* Usually you will be billed for the guaranteed number or
the number served, whichever is greater.
* Find out what service charges and/or gratuities will be
added to the price of the meal and taxed, to avoid any surprises.
* Don't compromise on quality. However, if your budget is
restrictive, consider reducing the number of food functions you are planning
for your meeting or event.
* Consider flowers, decorations and entertainment. Your hotel
can provide ideas for floral arrangements, table and room decor and quality
entertainment.
Meals planning (time –
items – services):-
* At events offering food and beverage
service, allow enough time for guests to eat leisurely, network or socialize
with colleagues or friends and family, and enjoy all presentations or
ceremonies, if there are any involved.
* Generally allow 30 to 40 minutes for
breakfast, 45 to 60 minutes for lunch, and 20 minutes per course for dinner.
For refreshment breaks, allow a minimum of 15 minutes for up to 100 people, 30
minutes for up to 1,000 people and 30 to 45 minutes for groups larger than
1,000.
* Plan on two cups of coffee or tea per
person for a morning break and one cup of coffee/tea or one soda per person
during an afternoon break.
* Consider a luncheon buffet for small
group working sessions. Buffets offer variety and faster service.
* Consider requesting one server for
each table, for more formal meals and/or VIP tables.
* Most facilities allow one server for
every two tables, for standard, three- or four-course meals. Check with the
facility to determine if there will be additional labor charges for the extra
servers.
* Always plan to serve a variety of
foods during cocktail receptions. The food should be healthy, appetizing and
visually appealing.
* Provide one bartender for every 75-100
people.
* Offer nonalcoholic beverages in
addition to beer, wine and premium liquor.
* Consider donating leftover food to homeless
shelters or distribution organizations for the needy.
Meeting Room Setup/Configurations
Conference and Hollow Square: Appropriate for interactive
discussions and note-taking sessions for fewer than 25 people. Many hotels have
elegant boardrooms for 10 to 20 people, equipped with full audiovisual
capabilities, a writing board, cork board and a flip chart.
E-shape, U-shape and T-shape: Appropriate for groups of fewer than
40 people. These are best for interaction with a leader seated at the head of
the setup. Audiovisual equipment is usually set up at the open end of the
seating.
Ovals and rounds: Generally used for meals and sessions
involving small group discussions. A five-foot-round table seats eight people
comfortably. A six-foot-round table seats 10 people comfortably.
Theater: Appropriate for large sessions and short lectures that do
not require extensive note taking. This is a convenient setup to use before
breaking into discussion or role-playing groups because chairs can be moved.
Schoolroom or Classroom: The most desirable setup for medium to
large-size lectures. This configuration requires a relatively large room.
Tables provide attendees with space for spreading out materials and taking
notes.
Reception: It is standup social function or May precede a meal function
where beverages and light foods are served. Foods may be presented on
small buffet tables or passed by servers.
Banquet: Generally used for meals and sessions involving small group discussions. A
five foot round table seats eight people comfortably. A six foot round table
seats 10 people comfortably.
Audiovisual
Equipment
* Main factors that can directly affect the quality and cost
of an AV presentation: ceiling height, walls, floors, obstructions, windows,
lighting, mirrors, doors, air conditioning, and fire exits.
* AV Company’s representative will be able to explain how to
best use the meeting or event space.
* Communicate with speakers/presenters to confirm AV needs.
* A minimum of a 35mm projector, an overhead projector,
screen and flip chart(s) for smaller breakouts. More often, presenters are
using computer LCD projectors and high-intensity overheads. Determine the
availability and cost of this equipment.
* Be aware that all rooms are not equipped with sound
systems, nor do all sessions need sound. Determine which rooms need sound and
which can be used with the systems in place.
* Try to negotiate a flat rate or a percentage off the daily
rate when renting a system.
* Consider that screen height generally should be the
distance from the screen to the back wall divided by eight; chairs should be no
closer to the screen than 1.5 times the screen's height; ceilings should be at
least 10 feet high. Rely on your AV technician for assistance.
Meeting
Details & Negotiating
Getting
the best deal:-
* Schedule negotiations early, ideally
six months or more in advance.
Prioritize what's truly important for
your group's success before you enter into the negotiations.
* Ask about the facility's peak,
off-peak and shoulder seasons, and the days of the week on which it would
prefer to book business. If your meeting dates are flexible, you may be able to
shift to a time slot providing greater leverage.
* Consider upgrades and/or special
amenities and services as important as negotiating dollar savings. For example,
upgrading VIPs/special guests to Executive Level rooms or suites at the group
rate might be more important than obtaining a greater percentage off the room
rate.
Enhancing Your Meeting's Value:-
* Meet during a time period when the
hotel’s business is slow, such as holiday weeks.
* Schedule a meeting within a gap in the
hotel’s schedule. For instance between two other meetings, or when there has
been a cancellation or less-than-expected attendance from another group.
* Alter your arrivals and departures to
occur on days of the week when occupancy rates are typically lower (Thursday,
Friday, and Sunday).
* Choose a hotel that's reopening after
renovations or an acquisition by new owners. Try selecting a hotel that’s new
to the market; they often offer special rates to encourage business. (Note:
Make sure your contract covers all contingencies, such as incomplete
renovations or properties that don't open as scheduled.)
Contracts
* If you’re booking space for a
business meeting, have your corporate travel manager, company internal
purchasing or legal department, or outside legal counsel review all contracts
for your meeting or event. Even if you do not sign a contract, you raise your
level of liability simply by being involved.
* Ask to see a facility's standard
contract, noting deposit, payment, attrition, and termination and cancellation
policies. Negotiate a final agreement that incorporates their standard
language, your company's and the negotiated agreement.
* Make sure you have a binding contract.
To be enforceable, a contract must specify definite terms, be accepted by both
sides and be signed by people with authority to enter into the agreement.
* Check into any additional costs that
may occur due to attrition or shortfall in revenue. Attrition sometimes
referred to as "slippage," can be applied to sleeping rooms and to
food and beverage events. A conference facility, having protected space for
your meeting, may be due financial remuneration if your group does not perform
as expected.
* Look for termination clauses, often
referred to as "Acts of God" clauses that apply when a meeting is
stopped because of forces beyond the control of the group or the facility.
Generally, there are no penalties assessed to either party in these
circumstances.
Preparing
for Unexpected Situations
* Send your rooming list well in advance, at least seven to
30 days prior to arrival.
* Inform guests of the hotel's location and amenities.
* Send your meeting specifications to the hotel two to four
weeks before a meeting. List every meeting requirement, day by day, hour by
hour.
* Don't forget to reserve space for your meeting office,
press room, speaker-ready room. Remember to make preparation for all food and
beverage activities and events held off-site. Include billing instructions and
lists of VIPs to whom complimentary rooms should be allocated.
* Check the Event Orders (EOs) and Banquet Event Orders
(BEOs) from the hotel. Check against your specifications and advise the hotel
promptly of any changes or of your approval.
* Hold a pre-convention meeting 24 to 48 hours in advance of
the meeting to review event expectations, procedures and to provide an
opportunity to meet staff contacts who will help you with any problems.
* Never assume that a request has been taken care of - always
double check.
* Work with the hotel to resolve any last-minute changes.
Things to do daily
* First thing each morning, secure a
printout of all rooms in house and a report of any "no-shows" or
cancellations.
* Early in the day, and again in the
afternoon, meet with your hotel contact to review any changes in the program
and/or meal counts.
* Each afternoon, set aside time to
meet with accounting to review the bills from the day before and verify that
your charges are correct.
Post-Meeting/Follow-Up
* Hold a post-convention meeting with
the same people who attended the pre-convention meeting. Evaluate what worked
and what did not; review the bills and solicit feedback immediately from the
facility.
* Ask your attendees to provide feedback
about the program content and format, meeting facility, speakers, meal functions
and other special activities.
* Administer evaluations immediately
after the meeting while opinions are still fresh and your staff can be present
to collect the information. Otherwise, mail surveys or evaluations from the
meeting so they are on participants' desks when they return to work.
* Solicit feedback from the meeting sponsor. Determine
whether the meeting goals were met. Evaluate the financial implications of the
meeting. Identify next steps. Consider a more formal measurement tool to
measure a meeting's return on investment.
The following are some ways to approach this
Consider unique goals of individual meetings.
* Test attendees before and after training sessions to
document how much and what was learned.
* Share Return on Investment (ROI) information with senior
management and meeting sponsors.
* Write a meeting report and file it away and provide a copy
to senior management.
* File contracts for future meetings.
* Write thank-you letters to staff, speakers,
hotel staff and other vendors.